📓 Project Overview

For the global launch of Google Pixel 8, I designed and scaled a hero home screen UI that served as a core visual element across marketing, packaging, retail, and eCommerce.

The challenge was creating a single, flexible UI system that could maintain brand clarity and visual hierarchy while adapting across 26 languages, multiple colorways, and vastly different output formats. From in-hand product photography to large-scale digital and print marketing.

This work required close collaboration with UX, localization, marketing, and photography teams to ensure consistency and accuracy at every touchpoint.

💻 Design Ownership & Responsibilities

Designed the core Pixel 8 home screen UI in Figma, translating UX redlines and templates into a polished, brand-aligned visual system.
Built and maintained component libraries, variants, and tokens to support efficient scaling and consistency.
Created and managed 26 localized language versions across 6 colorways, totaling 156 production-ready screens, accounting for language expansion, truncation, visual balance, and regional legal requirements.
Adapted digital UI assets into print-ready formats in Photoshop and Illustrator for packaging and physical materials while preserving visual fidelity.
Partnered with photography and marketing teams to ensure accurate and intentional screen placement in lifestyle imagery.
Delivered final assets across eCommerce, print, retail, and social, ensuring consistency across all customer-facing touchpoints.
Collaborated cross-functionally with UX, engineering, localization, marketing, and creative partners to align design intent with execution.