📓 Project Overview

For the global launch of Google Pixel Watch 3, I translated and scaled UX redlines and templates into a suite of marketing-ready UI screens that supported both the hero product launch and ongoing feature storytelling throughout the Pixel Watch 3 lifecycle.

The project spanned a total of 1 year and included four colorways, two watch sizes, and multiple screen narratives, and was used across packaging, retail, eCommerce, video advertising, and global marketing campaigns.

This project required designing a flexible marketing watch UI system that could evolve over time while remaining consistent with the broader Pixel brand and adjacent product launches.

💻 Design Ownership

& Responsibilities

  • Designed the Pixel Watch 3 hero watch face in Figma for use across global packaging and launch marketing.

  • Created multiple additional watch UI screens throughout the year to support feature-focused marketing narratives.

  • Built and maintained component libraries for two watch sizes and four colorways with variants, and tokens to support efficient scaling and consistency.

  • Partnered closely with UX during active product development to iterate and provide feedback on layout behavior across languages and feature states.

  • Delivered final assets for packaging, retail, eCommerce, and video advertising across global markets using Figma, Adobe CC, G Suite, and Wrike.

🤝 Design Partnership

& Workflow

Product UX teams provided redlines and templates that served as the foundation for each watch screen. From there, I partnered with marketing, UX, and development teams to translate these templates into scalable, globally viable marketing assets, adjusting layout, hierarchy, and visual treatment to support multiple languages, sizes, and storytelling needs.

Marketing managers defined campaign narratives and feature priorities, and I worked closely with them to design screens that aligned with those stories while remaining faithful to the product experience and Pixel brand standards.

🖱️ Design System & Screen Variations

Hero Launch Screen

  • Primary watch face used across packaging and launch advertising

  • Designed to anchor the product visually across all marketing channels

Feature-Focused Screens

  • Additional UI screens created to highlight specific Pixel Watch features

  • Designed to support evolving marketing narratives throughout the year

Size & Color Adaptations

  • Screens adapted across small and large watch sizes

  • Colorway variations tested for contrast, legibility, and brand alignment

Marketing Touchpoints & Applications

The Pixel Watch 3 UI system supported a global product launch and continued feature storytelling throughout the year, ensuring a cohesive and adaptable visual presence across all marketing channels and regions.

  • Social Media and Marketing

    Feature Storytelling. A set of marketing UI screens created to visually communicate Pixel Watch helpfulness features, scaled and localized screen for global media campaigns.

  • Online Marketing & Email

    Features Watch UI screens adapted to highlight Pixel Watch health and fitness features, used across global online marketing communications and email campaigns.

  • Global UI

    Fitness Morning Brief watch UI adapted across English and 26 total languages. Example here showing four languages, ensuring clarity and hierarchy across regional markets.

  • Website & Marketing

    Watch faces showcasing both standard clock face and fitness tracking summaries, designed to communicate range and everyday usability across web and marketing materials.

Video Advertising - Product & Feature Overview

Video advertisement showcasing Pixel Watch 3 across both sizes, highlighting performance, fitness, and everyday features using marketing UI screens translated and scaled for global campaigns.

Projects