✨ What I Do Best:

I design and deliver production-ready visual systems that scale across products, platforms, and physical formats. With over 12 + years of experience spanning tech, beauty, and consumer brands, I bridge creative intent with real-world execution, balancing detail, consistency, and speed.

I’m especially strong at work that sits at the intersection of design, production, and collaboration. Where clarity, systems thinking, and craftsmanship matter.

💻 Design & Production Skills:

UI & Visual

  • Marketing-ready UI screens

  • Design system adaptation & scaling

  • Visual hierarchy, typography, layout, & color theory

  • Component-based workflows

  • Responsive & Localization-aware design

Packaging & Print

  • Print-ready mechanicals

  • CMYK & spot color workflows

  • Specialty finishes (foil, emboss, texture)

  • Substrate & material testing

  • Color calibration & profiling

  • Proofing & vendor handoff

Production & Execution

  • Asset creation across digital, print, and motion

  • Versioning at scale

  • Brand guideline development & enforcement

  • Cross-platform consistency

  • Tight-deadline delivery

🛠️ Tools:

🎨 Creative Practice

(Outside the 9-5):

I don’t stop being creative when work ends.

  • Photography (conceptual, editorial, live performance)

  • Photo/Video editing & retouching

  • Art direction for photography (concept → execution)

  • Drawing & painting

  • Visual storytelling and mood-building

These practices shape how I think about composition, narrative, and emotional impact, and they inform how I approach design systems and brand work.

Learn more about my Photography

👩‍💻 How I Work:

(a.k.a. what it’s like to collaborate with me)

Strategic, but detail obsessed:

I can zoom out to see the big picture and zoom in to fix the pixel that’s off.

Forever curious:

I ask “why?” a lot. Not to challenge, but to understand and make things better.

Creative + logical:

I love ideas, but I also love structure, systems, and things that actually ship.

Collaborative & empathetic:

I care deeply about people, process, and making teams feel supported.

Calm under pressure:

Tight timelines don’t scare me, they focus me.

Adventurous (in work and life):

I’m energized by learning, exploring, and real-world experiences. All the way from scuba diving to tackling unfamiliar problems.